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The UnStoppables的圖書 |
The UnStoppables 作者:Bill Schley 出版社:Wiley 出版日期:2013-04-12 語言:英文 |
圖書選購 |
型式 | 價格 | 供應商 | 所屬目錄 | 電子書 |
$ 540 |
樂天KOBO |
企業家精神與小型企業 |
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How to tap the real source of entrepreneurial power in you and in your organization
The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the *emotional mechanics *to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization.
Locally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.
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