Csr Communication in the Media: Media Management on Sustainability at a Global Level

Corporate social responsibility (CSR) is an established management focus of today’s companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored.

This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a ＂double responsibility＂ on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.

Assoc. Prof. Dr. Franzisca Weder is Senior Lecturer at the School of Communication and Arts, University of Queensland, Brisbane (Australia), Her areas of research, teaching and leadership are organizational communication and public relations with a specific focus on sustainability communication and corporate social responsibility. She worked as Guest Professor at University of Alabama (USA), University of Eichstätt-Ingolstadt (Germany), University of Waikato (New Zealand), RMIT (Melbourne, Australia) and University of Ilmenau (Germany). Franzisca Weder is Chair of the International Environmental Communication Association (IECA).

Prof. Dr. Lars Rademacher is professor for Corporate & Sustainability Communication at Darmstadt University of Applied Sciences (Germany) where he heads the newly formed doctoral school on Sustainability Sciences. Before joining academia, Lars spent more than 15 years as communication consultant, account executive, media relations manager and executive coach working for a number of national and multinational companies. His research interests cover public legitimacy, PR ethics, digital leadership, CSR and compliance communication.
Prof. Dr. René Schmidpeter is professor for Sustainable Management at the IU - International University in Munich (Germany) and guest professor/lecturer in China, USA, India, Australia and England. He is series editor for Springer’s CSR, Sustainability, Ethics & Governance book series, editor of the Encyclopedia of Sustainable Management (ESM) as well as editor of the Dictionary of Corporate Social Responsibility (DCSR). His research and teaching activities focus on sustainable business transformation, international perspectives on sustainability, social innovation and sustainable entrepreneurship with special focus on the relationship between business and society. René serves as an expert in many academic, economic and political steering committees as well as sustainability advisory boards. He is Founder of M3TRIX and Vice President of the Global Corporate Governance Institute (GCGI).