business opportunities and risks in china: strategies and recommendations from a european perspective

Tracy Dathe is a full-time Professor at Macromedia University in Berlin, Germany, where she teaches entrepreneurship, innovation, financial management and international communication. She owes her expertise in international cooperation not least to her practical experience in the industry. Her professional focus is on financial management and intercultural communication at multinational SMEs.

Dipl.-Ing. Volker Mueller is a senior manager at the European Chamber of Commerce in Beijing, China. He has more than 30 years of professional experience as a business executive and entrepreneur in China.

Marc Helmold is a full-time Professor at the IU International University of Applied Sciences (IU) in Berlin, Germany. He also owns the consultancy MaHeLeanCon (Germany) and supports international transactions and market entry strategies.