中國藝術哲學與美學的新設計思維A Visual Approach to Design Thinking：Integrating Chinese Art Philosophy and Aesthetics in Graphic Design Practice and Education -FindBook 找書網

內容簡介

　　將中國美學原則整合為視覺研究的一部分對作者來說是一個鼓舞人心的過程，作者將這種研究方法引入了他的視覺傳達課程。在課堂上實施這種方法後，作者發現它有助於指導學生完成他們的概念化過程。本書記錄了作者的學生多年來的幾件作品，以展示這種設計思維方法在他們在南洋理工大學藝術、設計與媒體學院完成的學校項目中的應用。

作者介紹

作者簡介

王怡璇 Cindy I-Hsuan Wang

　　先後獲得德國紅點設計獎、德國iF設計獎與亞洲最具影響力設計金獎等國際性設計獎項，出生高雄，目前任教於新加坡南洋理工大學。著有《字母動物園》、《視覺馬戲團》與《What a Beautiful Day!》等書。

序

　　Chinese Aesthetics has been an important part of my research and inspiration for my practice. My work investigates how the principles of Chinese classical art can be adapted as part of a design research method, to help enhance designer’s creative capacities.

　　Despite the art forms being centuries old, the philosophical concepts and principles of the Chinese ink painting and calligraphy can be a great source of inspiration for creatives.

　　Through visual research, we study how Chinese culture can influence creativity and explore new ways to make this knowledge more accessible to the younger generation.

　　My teaching career and experiences interacting with my students motivated this book. I find that some students have great ideas, but many of them found it difficult to translate these ideas into their design. Through the years of my teaching career, I have been researching and refining my teaching materials. In this book, I have put together a design thinking method using visual research to guide my students in their design process.

　　The integration of Chinese Aesthetics principles as part of visual research has been an inspirational process for me, and I have introduced the research method to my visual communication classes.

　　Upon implementation of this method in my classes, I have found it to be useful in guiding my students through their conceptualisation process.

　　Several works by my students over a period of years have been documented in this book, to demonstrate the application of this design thinking method in their school projects completed in the School of Art, Design and Media, at Nanyang Technological University.

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