本書特色
推薦序
作者序
CHAPTER 1 企業家的呼召與使命
An Entrepreneur’s Calling and Mission
1-1 個人價值觀Your Personal Value
1-2 企業價值觀Your Corporate Value
1-3 企業的社會責任Corporate Social Responsibility, CSR
1-4 打造你的使命宣言Your Mission Statement
1-5 打造你的遠景宣言Your Vision Statement
CHAPTER 2 管理與領導力
Management and Leadership
2-1 管理的演進The Evolution of Management
2-2 組織心理學 Organizational Psychology
2-3 管理者的任務 Manager’s Responsibilities
2-4 領導者與管理者Leaders vs. Managers
2-5 第五級領導Level 5 Leadership
2-6 神國度中的領導風格Leadership in God's Kingdom
CHAPTER 3 策略計畫
Strategic Planning
3-1 策略管理的基本概念Basic Concepts
3-2 策略分析Strategic Analysis
3-3 設定組織的策略Establishing the Organizational Strategy
3-4 策略執行Strategy Implementation
3-5 策略管理程序The Strategic Process Management
CHAPTER 4 顧客與市場行銷
Customers and Marketing Focus
4-1 市場行銷的核心概念Marketing Core Concepts
4-2 有效行銷的法則Effective Marketing Rules
4-3 STP市場策略過程Marketing Strategy Process
4-4 顧客消費心理分析Consumer Psychology Analysis
4-5 基於消費心理學的企業營銷策略 Consumer Psychology Based Marketing Strategy
4-6 企業定價策略Enterprise Pricing Strategy
4-7 基於消費心理學的廣告策劃方法 Consumer Psychology Based Advertising Methods
4-8 線上行銷Online Marketing Ecommerce
4-9 市場行銷結果評估Marketing Result Evaluation
CHAPTER 5 人力資源關注
Human Resource Focus
5-1 現代人力資源管理概論 Introduction of Modern Human Resource Management
5-2 人力資源管理對一個企業的價值和意義
The Meaning and Value of Human Resource Management
5-3 人力資源管理的具體任務 Specific Tasks of Human Resource Management
CHAPTER 6 供應鏈及流程管理
Supply Chain and Process Management
6-1 供應鏈及供應鏈管理的定義與功能
Definition and Function of Supply Chain and Supply Chain Management
6-2 個人價值觀供應鏈管理的內容 Contents of Supply Chain and Supply Chain Management
6-3 供應鏈的協同商務 Collaborative Commerce of Supply Chain
6-4 評量供應鏈體系績效 Performance Evaluation of Supply Chain System
6-5 供應鏈安全管理與ISO 28000:2007 Supply Chain Safety Management and ISO 28000:2007
CHAPTER 7 財務管理
Financial Management
7-1 財務管理導論 Introduction of Financial Management
7-2 財務報表Financial Statements
7-3 財務分析Financial Analysis
7-4 聖經上財務管理的智慧 Biblical Wisdom of Financial Management
CHAPTER 8全面品質管理
TQM: Total Quality Management
8-1 何謂全面品質管理What is Total Quality Management
8-2 全面品質管理的基礎 The Foundation of TQM
8-3 推行全面品質管制的十個步驟 The Ten Steps of Implementing TQM
8-4 全面品質管理的工具、技術及案例 The Tools,Techniques and Case Studies of TQM
8-5 品質管理的檢測與驗收 The Inspection and Acceptance of TQM
8-6 品質成本分析Quality Cost Analysis
8-7 內部品質審核Internal Audit
8-8 國際標準組織 International Organization for Standardization (ISO)
8-9 從聖經看耶穌示範了哪些ISO 9000 的要求
What Jesus Has Demonstrated that He Fulfilled the ISO 9000 Requirements
CHAPTER 9 管理技巧
Management Skills
9-1 時間管理Time Management
9-2 創新管理Innovation
9-3 衝突管理Conflict Management
9-4 危機管理Crisis Management
9-5 自我管理Self Management