The Secret to Winning Every Single Time… In Everything You Do

Very few things really rate as “secrets” anymore in business.

In fact, more often than not the word “secret” gets used in false, confusing, or even
misleading ways.

It seems dozens of books (more like 10,000 books) exist to explain the “secrets” for
everything from how to crush the competition in business, make more money, have a
better life, create better relationships… but do any of them really contain any “secrets” or
are they just rehashing the same old stuff?☺

It makes you wonder…

Are their really any secrets that, if you learned them, would truly enable you to
separate yourself from the competition and WIN virtually every single time you
stepped into any arena of life?

Yes!

There is a secret… and it’s so simple you’ll wonder why you never saw it or thought of it
before!

By the way…

I’m not talking about some lame theory of “winning” where you “win” just by
showing up and feeling good by contributing and then count on the universe to pay you
back through some mystical, unexpected ways.

NOPE! NO way… that takes way too long and most people quit before that approach
ever kicks in… let alone puts money in your bank account!

Page 4
 2003 Jim Edwards / Guaranteed Response Marketing, LLC – All Rights Reserved

The Secret to Winning Every Single Time… In Everything You Do

The type of “winning” I’m talking about is butt-kicking, money-making, bottom-line
winning… the kind of winning that puts money in the bank, clothes on your back, a
nice car in your driveway and shoes on your kids’ feet!

FACT:

There really is a secret that not one in 1,000 people knows which, when you use it, can
elevate you so far above your competition that you’ll wonder why you never thought of it
before -- and I’m going to reveal it to you right here… right now!

A major problem most people face in business or in life (online or offline) comes down to
answering the question “What am I selling?”

What are you selling in exchange for the money or results you seek from others?

Now some (maybe even you) might say “I don’t sell anything. I’m a _____________
(teacher, mother, fireman, cook, fill-in-the-blank)”

But if you want to market online, sell your ebooks, succeed in any form of business, or be
happy in other areas of life, you must accept that fact that you ARE a salesperson.

You constantly “sell” people on why they should:
• Accept your ideas
• Accept your point of view
• Keep paying you as an employee
• Respect you as a father / mother
• Hire you for a new job
• Keep you as a spouse
• Pay you money for any type of service
• … and much, much more!

But there’s a problem…

… the problem is *You’re probably doing whatever you’re doing the same way
everybody else does it!*

Page 5
 2003 Jim Edwards / Guaranteed Response Marketing, LLC – All Rights Reserved

The Secret to Winning Every Single Time… In Everything You Do

There’s a certain way most employees act…
a certain way most people sell online…
a certain way most people behave with their kids…
a certain way most people treat their spouse…
a certain way most people decide what to sell online (usually based on what they see
others doing)…

Here’s the root of the problem…

By doing things the same way others do them, selling the same things others sell,
behaving the same way others behave, you create for yourself a little problem we call –
competition!