27 Really Common Business Plan Mistakes (And How To Avoid Them)

THE BUSINESS PLAN BOOK THAT TELLS YOU WHAT OTHER BOOKS LEAVE OUT

'These little books pack a very big punch' – Duncan Bannatyne

Bought a book that tells you how to write a business plan? Now you need a book that tells you how NOT to write one! Even though lots of books show which sections you need to include in your plan, and despite the fact that plenty of websites offer downloadable templates that should make writing your first business plan foolproof, investors and lenders are still being sent business plans that go straight on the reject pile. Why? Because the authors of those plans made a few simple mistakes. 27 Really Common Business Plan Mistakes (And How To Avoid Them) makes sure that you won't be one of them.

Written is simple English, 27 Really Common Business Plan Mistakes (And How To Avoid Them) is the essential checklist to make sure your plan contains everything you need to impress a potential backer, as well as everything you need to leave out. Based on research with investors and lenders, 27 Really Common Business Plan Mistakes (And How To Avoid Them) explains the basic principles of successful business plans – knowing why you need to write one, knowing who you are writing it for, and understanding what backers need to see when they read it – before moving on to describe specific mistakes that mean really good businesses fail to get support.

Chapters include:

• Forgetting about cash. Most business plans focus on revenue and profit, but if you don't also demonstrate that you can handle cash flow, you raise a red flag for investors.

• Where’s the competition? Obviously your business plan is going to focus on your business, but if you don’t include a proper analysis of your competitors, then you haven’t assessed the risks.

• The ‘trap’ in extrapolation. Inexperienced entrepreneurs often get carried away with their forecasts. This chapter gives you the tools to make sure it doesn’t happen to you.

• Failure to answer THREE key questions. Want to know what those three questions are? Download 27 Really Common Business Plan Mistakes (And How To Avoid Them) now!

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About the author
Jo Monroe has over 15 years experience writing for the business market. Jo has also ghostwritten the bestselling autobiographies of Duncan Bannatyne, James Caan and Gerald Ratner.