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WHAT IS INTERNET MARKETING?

Internet marketing is now called so many other names – e-marketing, web marketing, i-

marketing, digital marketing, online marketing and the like. However, in plain and simple

language, it can be defined as the marketing of one's products or services that a business

or person offers through the use of the internet.

This type of marketing encompasses a very broad area of the subject as it also includes

many types of marketing strategies like e-mail and wireless media marketing. Under this

general scope of internet marketing also falls the aspects of ECRM or electronic customer

relationship management and digital customer data.

Why is internet marketing a big advantage to many businesses?

The  world  wide  web has given us  many unique and essential benefits. This technology

enabled the entire world to be connected with each other in a matter of seconds. In terms

of  online  businesses,  the  internet  has  provided  a  global  portal  in  which  goods  and

services can be sold and bought by almost anyone and in any part of the world.