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Very Private and Public Relations的圖書 |
Very Private and Public Relations 作者:Jim Dunn 出版社:Thorogood Publishing Ltd 出版日期:2014-02-17 |
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The autobiography of a pioneer in travel PR
In Very Public and Private Relations Jim Dunn takes us on a rollicking ride from poor boy growing up in a small town on the west coast of Scotland to the five-star lifestyle of a pioneer in travel PR.
Along the way he tells us about his life as a mummy’s boy and his forbidden gay encounters on the ‘Love Train’ home from Glasgow.
Jim readily admits that he couldn’t type, write or understand one end of PR from the other when he started, but that didn’t stop him from creating the UK’s leading travel and leisure PR consultancy over the next 30 years.
This book is a tour de force of Jim’s life and work and is a fascinating insight into how the travel business matured into the multi-billion pound industry we know today – from British Benidorm to Hong Kong, the Bahamas and beyond.
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