購物比價找書網找車網
FindBook  
 有 1 項符合

Landing Pages 101

的圖書
Landing Pages 101 Landing Pages 101

作者:RD king 
出版社:大賢者外語
出版日期:2020-06-27
語言:英文   
圖書選購
型式價格供應商所屬目錄
電子書
$ 59
Readmoo Readmoo
BUSINESS & ECONOMICS
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Landing Pages 101

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another common word that is often used to describe landing page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to landing pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to landing pages is that every landing page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).

Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy.

If there is anything you absolutely must take away from an introduction to landing pages, it is that you cannot create a landing page or squeeze page that isn't focused.

贊助商廣告
 
 
金石堂 - 暢銷排行榜
滿洲鴉片小隊(05)
作者:門馬司
出版社:尖端漫畫
出版日期:2024-11-20
$ 170 
金石堂 - 暢銷排行榜
緋色誘惑(07)完
作者:山根綾乃
出版社:尖端漫畫
出版日期:2024-11-21
$ 128 
博客來 - 暢銷排行榜
魔都精兵的奴隸 16 (首刷限定版)
出版日期:2024-11-05
$ 162 
Taaze 讀冊生活 - 暢銷排行榜
當爸媽過了65歲:你一定要知道的醫療、長照、財務、法律知識【全新增修版】
作者:康哲偉
出版社:先覺出版
出版日期:2024-11-01
$ 300 
 
博客來 - 新書排行榜
活用技術分析寶典:飆股上校朱家泓40年實戰精華 從K線、均線到交易高手的養成祕笈 (上、下冊)
作者:朱家泓
出版社:金尉
出版日期:2024-11-21
$ 948 
Taaze 讀冊生活 - 新書排行榜
2024商業服務業年鑑:迎接智慧轉型,擁抱低碳永續,建構服務業韌性生態系(Chapter 09 AI 融合:服務業AI創新應用與管理)
作者:經濟部商業發展署、財團法人商業發展研究院
出版社:時報文化出版企業股份有限公司
出版日期:2024-11-26
$ 99 
Taaze 讀冊生活 - 新書排行榜
實用職場英語隨行聽(隨掃即聽 「必備單字X常用會話」中英語音檔(英文2段速)MP3 QR Code)
作者:Brenda Kuo
出版社:凱信企管
出版日期:2024-09-11
$ 276 
Taaze 讀冊生活 - 新書排行榜
臺灣原住民文學選集.詩歌【二冊套書】
作者:孫大川
出版社:聯經出版事業股份有限公司
出版日期:2024-11-21
$ 525 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策