winning huge sales and increasing clients base

Makers of products and providers of services target sales. An economy whose producers and sellers are having dwindling sales is suffering from economic recession. Unfortunately, most of the makers and the sellers are failing to recognize the factors militating against huge patronage. It is not just the company trademark, brand or its quality. Quality and cheapest price of a product does not translate into effective demands and selling by the customers and the sellers or makers respectively but the ability of the seller to identify the customers, the markets, the stakeholders and the internal including external factors existence in the business operating environment. It is not a surprise for the quality and cheapest product and services being abandoned for the lower quality and inferior ones in the marketplaces. Different regulatory institutions in different nations could fashion out what quality of products and services are right for their nationals after considerable factors and criteria. A ‘quality’ product in America may be inferior to the Nigerians as different values are being served. By this revelations, the author presented 52 simple mistakes of makers and the sellers, the 52 do’s and don’t’s of the producers and the sellers and 26 ‘nevers’ among other strategic activities they must engage on to record huge sales at all times. Another focus of the author is on the makers and sellers can retain existing customers and generating new ones at all places under different circumstances and political economy ideologies. It is therefore onus on the sellers of either product or service to go extra length in the market and marketing researches before production. In addition, all the other aspects like identifying the RIGHT customers and consumers, the RIGHT environment for selling, RIGHT marketing and selling strategies, packaging, advertising, branding, distribution and supplying need to take dynamic approaches with the changing situations at all marketplaces. The author, Amusa Abdulateef researched into different spices to add to marketing communication in order to turn buyers into docile and impulsive ones at all times and places under different socio-economic and political ideologies.

In the course of researches, the author found out that many sellers go into voodoo in order to generate sales; many film makers and singers used to have lustful dancers from womenfolk in order to attract fans and customers. Many blackmail and go into unhealthy promotions to kill other competitors. Are these needful at this era of digital revolution when a product from the African nations can be known in far-east Asia with a click of buttons?

Author Amusa Abdulateef concluded that selling is the simplest for all producers and providers of services with practicable and unambiguous illustrations with the use of analogies, anecdotes and first-hand experience to ignite unprecedented sales and increasing customers’ base always and turning selling, an art into employment-creating opportunities needed to bail nations out of economic recession from dwindling sales. The contents serve as eye opener to all stakeholders towards retaining old customers and gaining new ones every day. These strategies, to him, are better than the abuse of girl-child, the school-age children and the women into selling with their exposed cleavages and at suspicious times and places.  

The book is an irresistible scripture for all business stakeholders in the good and service industries not to talk of students in social science based courses and socio-economic researchers in all institutions of learning and libraries- private and public.