18 principles to help you evolve: why you were born to reach your full potential

＂Madness. That’s how I define it when we have our purpose right in front of us and we don’t do what we came to do in this world.＂

People want to start at the end, but you have to start at the beginning. So, there’s no point talking about making money, changing your car or buying a property if you’re not doing the basics, or rather, if you don’t even understand the basics yet. There is no shortcut, you have to live the process.

To get anywhere, you have to live the process, walk a path; and everything that Charles Mendlowicz, creator of the Economista Sincero channel, tells us in this book, in a humorous and unabashed way, is nothing more than his process, the route he took and what he considers important to get where he is. It’s not a smooth road; there will be rain, wind, storms and sometimes too much sun, but the good thing is that you’ll finally have a step-by-step guide to follow.

In Jewish culture, the number 18 has a special meaning, linked to everything that is alive, in movement and in a constant process of evolution. Based on this realization that everything is connected to this divine spark that is our own life, Charles decided to share with everyone what he has experienced, the experiences and lessons that have worked for him and that need to be known by others. After all, there’s no point in having knowledge if it can’t somehow be shared and help someone.

Charles Mendlowicz is an economist with a degree from UERJ, an MBA in Strategic Business Management (UFF) and an MBA in Business Logistics (FGV).

Three times he was the number one investment influencer in Brazil according to the Anbima ranking (Brazilian Association of Financial and Capital Market Entities).
Charles has 25 years’ experience in the financial market and retail companies and has lectured on marketing, business and finance at colleges and courses.

An enthusiast of technology and social networks, he has been involved in this world since 1995, when he created his BBS. In the 2000s, he decided to start his journey on the internet, producing material and texts for blogs and websites. Since 2018, he has been leading the Economista Sincero channel, impacting the lives of millions of people through financial education.

With a huge background and a great desire to transform even more lives, Charles created the Evolution Community, an environment with all the content needed for people to develop personally and professionally and achieve financial freedom once and for all.