Dr. Seuss Blue Back Book: Hop On Pop

　　• 2004 is the Seussentennial (100 years since the birth of Dr. Seuss)

　　• On-going PR and marketing campaign to mark this anniversary – library and bookshop birthday parties, blanket PR coverage, celebrity events

　　• Links with Macmillan Cancer's Hat Week in September 2004

　　• Flash-mobbing events in June 2004
　　Cross-promotions with UIP on the film 'The Cat in the Hat' film

　　• More brand awareness with 'The Cat in the Hat' VHS/DVD out August 2004

　　• Over half a billion books sold worldwide

　　• One of the UK's top ten favourite authors

　　• Dr. Seuss makes reading FUN!

　　• The bright new cover design incorporates much needed guidance on reading levels

　　• For 3-6 year olds