Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself

Drawing on inspiration from such companies as Lexus, Zappos, MGM Grand Las Vegas and more, the author explains how looking at things from an outsider's view, caring and empathizing, emotionally engaging customers and much more can lead to radical, positive changes in an organization. By the co-author of Mavericks at Work. 75,000 first printing.