博客來我們無法預測未來，但我們能創造未來。--詹姆柯林斯
以暢銷巨作《從A到A+》、《基業長青》奠定管理界第一把交椅地位的詹姆柯林斯(Jim Collins)，此次新作《Great By Choice》仍專注探討企業成長及衰敗之因。他與合著本書的柏克萊大學管理學教授韓森(Morten T. Hansen) 從長達九年的研究發現，即便在美國經濟體系一夕崩潰、大環境充斥不確定變數之際，某些企業仍能蒸蒸日上，但某些企業則因此一蹶不振，他們試著釐清兩者的差異。
柯林斯與韓森最初透過11層篩選，從兩萬多家企業裡選出符合研究條件的七家企業。當中有像美國西南航空公司(Southwest Airlines)，在1972年至2002年間經歷航空業九一一事件後的低迷氣氛、勞資糾紛、燃料高漲等衝擊後，仍呈現63倍成長，反觀與西南航空公司 採取相同經營模式的太平洋西南航空公司(Pacific Southwest Airlines) 卻一敗塗地。
研究顯示成功企業的關鍵優勢在於公司領導人的策略。這些成功企業領導者不見得勇於冒險、也沒較多的創見與抱負 (無異於失敗企業的領導者)，但他們的過人之處在於「嚴格的紀律、遵循經驗法則、持續的堅持」讓他們能在失控的環境中，引領團隊突破重圍。
《Great By Choice》是典型「柯林斯」著作：顛覆傳統思維、研究縝密且規模浩大，讀者將藉由實證體認企業茁壯絕非僥倖 (文/歐蘭紐頓)。
作者簡介
Collins, Jim
公認為當今最有影響力的商管思想家柯林斯，1988年起任教於史丹佛大學企管研究所多年，並於1992年榮獲史丹佛傑出教授師鐸獎。1995年在美國科羅拉多州的博德市(Boulder)設立了自己的企管研究實驗室。
他曾經擔任默克藥廠、星巴克、嬌生、時代集團等數百家企業的顧問，也是許多非營利組織諮詢的對象。
在當代企管大師中，柯林斯素以研究嚴謹而著稱，《經濟學人》、《財星》、《哈佛商業評論》、《商業週刊》等著名財經雜誌都曾深入報導他的研究及理論。
著有《Built to Last》(中譯:基業長青)、《Good to Great》(中譯:從A到A+)、《Good to Great and the Social Sectors》(中譯:從A到A+的社會)等暢銷巨著，極受學界、企業界、非營利組織界領導人推崇。《基業長青》、《從A到A+》並曾獲得金書獎的榮譽。
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times. This book is classic Collins: contrarian, data-driven and uplifting.
作者簡介
Driven by a relentless curiosity, Jim Collins began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado, where he now conducts research and consults with executives from the corporate and social sectors. Jim holds degrees in business administration and mathematical sciences from Stanford University, and honorary doctoral degrees from the University of Colorado and the Peter F. Drucker Graduate School of Management at Claremont Graduate University. He has served as a teacher to senior executives and CEOs at over a hundred corporations. He has also worked with social sector organizations, such as: Johns Hopkins Medical School, the Girl Scouts of the USA, the Leadership Network of Churches, the American Association of K-12 School Superintendents, and the United States Marine Corps. In addition, Jim is an avid rock climber and has made one-day ascents of the North Face of Half Dome and the Nose route on the South Face of El Capitan in Yosemite Valley. He continues to climb at the 5.13 grade.
Morten T. Hansen is a management professor at the University of California, Berkeley (School of Information) and at INSEAD, France. Formerly a professor at the Harvard Business School, he holds a Ph.D. from the Graduate School of Business at Stanford University, where he was a Fulbright scholar and received the Jaedicke award for outstanding academic performance. Morten has also been a management consultant with the Boston Consulting Group in London, Stockholm and San Francisco. His award-winning research has been published in leading academic journals, and he is the winner of the Administrative Science Quarterly award for having made exceptional contributions to the field of organization studies. Morten has published several best-selling articles in the Harvard Business Review and is the author of the management book, Collaboration: How Leaders Avoid the Traps, Create Unity, and Reap Big Results. Morten regularly delivers keynote addresses and consults for companies across the world. A native of Norway and a former silver medalist in the Norwegian junior track and field championship, he lives in the San Francisco Bay Area with his wife and two daughters, and enjoys running, hiking and traveling.
