CONSUMERS

　　Eric Arnould
　　University of Nebrasks,Lincoln

　　Linda Price
　　University of Nebraska,Lincoln

　　George Zinkhan
　　University of Georgia

PART 1 AN OVERVIEW OF CONSUMER BEHAVIOR
Chapter 1 Introduction:production,acquistition,consumption,and disposal
Chapter 2 Consumer behaviors and marketing strategies
Chapter 3 Learning about consumers
Chapter 4 The changing world of consumption

PART 2 THE BACKGROUND OF CONSUMPTION
Chapter 5 The meaning and natural of culture
Chapter 6 Economic and social structures
Chapter 7 The self and selves
Chapter 8 Lifestyles:consumption subcultures
Chapter 9 Perceptions:world of sensations

PART 3 PURCHASEAND ACQUISITION
Chapter 10 Acquiring things
Chapter 11 Why do people buy?motivations,needs,and involvement
Chapter 12 Experience,learning,and knowledge
Chapter 13 Attitude models and consumer decision making
Chapter 14 Organization and household consumer behaviors
Chapter 15 Interpersonal influence

PART 4 POSTACQUISTION
Chapter 16 Consumer innovation
Chapter 17 Consumer satisfaction
Chapter 18 Consumption meanings
Chapter 19 Disposal,recycling,and reuse