TRANSNATIONAL MANAGEMENT

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between ""Transnational Management"" and International or Multinational Management.

PARTI THE STRATEGIC IMPERATIVES
Ch.1 Expanding Abroad: Motivations, Means, and Mentalities
Ch.2 Managing Conflicting Demands: Global Integration, Local Responsiveness, and Worldwide Learning
Ch.3 Developing Strategic Capabilities: Building Layers of Competitive Advantage

PARTII THE ORGANIZATIONAL CHALLENGE
Ch.4 Developing Coordination and Control: The Organizational Challenge
Ch.5 Creating and Leveraging Knowledge: The Worldwide Learning Challenge
Ch.6 Managing across Boundaries: The Collaborative Challenge

PARTIII THE MANAGERIAL IMPLICATIONS
Ch.7 Building Multidimensional Capabilities: The Management Challenge
Ch.8 Preparing for the Future: Evolution of the Transnational