Schiller’s Essentials of Economics is the market leader for the one-semester survey course, praised for its strong policy focus and core theme of seeking the best possible answers to the basic questions of WHAT, HOW, and FOR WHOM to produce. The 9th edition is benefitted by SmartBook, the first adaptive reading experience designed to engage students with the content in an active and dynamic way, as opposed to the passive and linear reading experience they are used to. As a result, students are more likely to master and retain important concepts in the survey course.
As in previous editions, students are confronted early on with the reality that the economy doesn’t always operate optimally, either at the macro or micro level, and are encouraged to examine the policy challenge of finding the appropriate mix of market reliance and government regulation that generates the best possible outcomes. In addition to the suite of resources available within Connect Economics, over 100 key topics are reinforced with interesting and innovative videos on YouTube, provided to help non-majors see the relevance of economics.
作者介紹
作者簡介
Bradley R. Schiller
現職:American University
目錄
PART I: BASICS
Ch 1 The Challenge of Economics
Ch 2 The U.S. Economy
Ch 3 Supply and Demand
PART II: MICROECONOMICS
Ch 4 Consumer Demand
Ch 5 Supply Decisions
Ch 6 Competition
Ch 7 Monopoly
Ch 8 The Labor Market
Ch 9 Government Intervention
PART III: MACROECONOMICS
Ch 10 The Business Cycle
Ch 11 Aggregate Supply and Demand
Ch 12 Fiscal Policy
Ch 13 Money and Banks
Ch 14 Monetary Policy
Ch 15 Economic Growth
Ch 16 Theory and Reality