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CUSTOMER RELATIONSHIP MANAGEMENT的圖書 |
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CUSTOMER RELATIONSHIP MANAGEMENT 作者：WOODS 出版社：MCGRAW-HILL,INC. 出版日期：2001-09-01 |
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- 圖書簡介
This reader-friendly series is must read for all levels of managers
All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.
As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
- 作者簡介
Kristin L. Anderson (Minneapolis, MN) is a customer service consultant. Carol J. Kerr (Austin, TX) is a learning solutions consultant with Motorola.
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