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GENERATION PRODUCT DEVELOPMENT的圖書 |
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GENERATION PRODUCT DEVELOPMENT 作者：MCGRATH 出版社：MCGRAW-HILL,INC. 出版日期：2004-06-01 |
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- 圖書簡介
Product development is a process that, like any other, is both manageable and improvable. Next Generation Product Development introduces and examines the newest generation of product development practices, in which the focus has changed from reducing time-to-market to managing and improving productivity, i.e. developing more new products than your competitors with a lower investment of valuable firm resources.
This guide for R&D executives and managers is also important for anyone looking to understand and utilize "new generation" product development management practices. - 作者簡介
Michael McGrath (Waltham, MA) is a worldrenowned expert on product development and strategy. Cofounder of global management consultants Pittiglio Rabin Todd & McGrath, he led the firm's development of the now widely adopted Product And Cycle-time ExcellenceR (PACER) methodology.
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