HOW TO PLAN AND EXECUTE STRATEGY

Stettinius (business administration, University of Virginia) outlines 24 practical steps for devising, implementing, and managing growth-driving strategies at every stage of the strategic process, from assessing readiness through defining the business, knowing the market, setting goals, writing business and annual plans, and monitoring results. Each step gives practical advice in a two-page format. Annotation c2004 Book News, Inc., Portland, OR (booknews.com)

Wallace Stettinius, D. Robley Wood, Jr., Jacqueline Doyle, and John L. Colley, Jr. are graduate business professors with widespread management experience. They have authored and co-authored of a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.