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FAST INNOVATION: ACHIEVING SUPERIOR DIFFERENTIATION, SPEED TO MARKET, AND INCREASED PROFITABILITY的圖書 |
FAST INNOVATION: ACHIEVING SUPERIOR DIFFERENTIATION, SPEED TO MARKET, AND INCREASED PROFITABILITY 作者:George,Michael L./Works,James/Watson-Hemphill,Kimberly 出版社:McGraw-Hill 出版日期:2005-06-24 語言:英文 規格:精裝 / 335頁 / 2.5*16.5*24.1 cm / 普級 / 單色印刷 |
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How can I create an innovation engine that will consistently deliver substantial organic growth??
This question is the number-one issue for most CEOs and senior executives today. Innovation is a critical driver of organic growth, yet based on the authors' research, only a small percent of companies effectively use innovation to sustain long-term, profitable growth. And the stakes couldn't be higher-failure to create successful new products, services, and business models causes stagnating or declining profits.
Now, for the first time, experts Michael George, James Works and Kimberly Watson-Hemphill explain the surprising and significant gap between the CEO's growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation.
Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation reveals:
Michael L. George is an executive advisor and a leading expert at helping Fortune 500 companies connect strategy to execution. He is author of the bestselling Lean Six Sigma, Lean Six Sigma for Service, and co-author of Conquering Complexity in Your Business. Mike is Chairman and CEO of George Group.
James Works advises senior executive teams in the areas of innovation, business strategy, operations improvement and organizational change. He is President and Chief Operating Officer of George Group.
Kimberly Watson-Hemphill has built a reputation over the last 12 years as a leading expert in the field of innovation and design across many different product, service and business model applications.
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