BANGALORE TIGER

Of all the tech tigers in India, Wipro is one of a handful that stands out from the pack. In the past five years, it has become one of the most accomplished tech services providers in the world, delivering business value through a combination of process excellence, quality frameworks, and service delivery innovation. Totally dedicated to customer satisfaction, Wipro is known to go above and beyond to make customers happy. It?s a move that?s paid off handsomely, with a 24 percent operating profit in its tech services division?more than twice the industry average.

Bangalore Tiger is the story of Wipro?s transformation and its impact on the tech services industry and the rules of global competition. BusinessWeek senior writer Steve Hamm takes you inside the halls of this transnational phenomenon to reveal the true secrets of Wipro?s superior business: its people, principles, and core competencies.

From Wipro?s triumphs to its missteps, Hamm mines a treasure of business lessons, explaining how and, more important, why it is necessary to:

• Expand quickly without stumbling
• Follow the new rules for outsourcers
• Innovate every day?or else
• Be obsessive about customers
• Motivate employees the Wipro way
• Plan three years ahead to prepare for rapid growth
• 作者簡介

  STEVE HAMM is a senior writer andthe software editor at BusinessWeek.He contributed to BusinessWeek’sspecial August 2005 double issue onthe emergence of India and China asglobal economic powers, which was awarded the Fundfor American Studies/Institute on Political JournalismAward for Excellence in Economic Writing. A businessjournalist since 1985, Hamm has chronicled the techindustry since 1989 and has tracked the progress ofIndia’s tech services industry since 2001.

• 目次

  Part I: Taking on the West

  Part II: Principles to Lead By

  Part III: Build on Core Competencies

  Part IV: Success Stories: How Wipro Did it

  Part V: How to Inject the Dragon into Your Own Company