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Strategic Product Creation: How to Deliver Customer Satisfaction From Every Level of Your Company

的圖書
STRATEGIC PRODUCT CREATION STRATEGIC PRODUCT CREATION

作者:RONALD L. KERBER 
出版社:MCGRAW-HILL,INC.
出版日期:2007-06-13
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Strategic Product Creation: How to Deliver Customer Satisfaction From Every Level of Your Company

內容簡介

Create and market the right product-fast

Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.

  • Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
  • Highlights seven principles of effective product creation
  • Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
  • Includes key questions and milestone decision issues from each stage of the product creation process
  • Covers both short- and long-term strategies, coupled with suggestions for advanced technology
  • Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
  • Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
  • Addresses sensitive issues of branding and intellectual property rights

 

作者簡介

Ronald L.Kerber, Ph.D. is the former executive vice president and CTO of Whirlpool Corporation. He is a leading consultant with the Department of Defense.

Timothy M. Laseter, Ph.D. serves on the faculty of the Darden Graduate School of Business Administration at the University of Virginia.

 

詳細資料

  • ISBN:0071486550
  • 規格:精裝 / 318頁 / 23.6 x 16.3 x 3 cm / 普通級
  • 出版地:美國
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