圖書簡介The book shatters many myths about the Middle East. Rehman offers an easy-to-read guide for firms seeking to do business in the six nations of the Gulf Cooperation Council (GCC). He explains why Dubai has become a major hub for the region as it experiences an unprecedented expansion in energy, financial services, consumer goods, hospitality, retail, real estate and countless other industries.
DUBAI & CO. provides readers with important and necessary strategies on how to successfully approach the GCC by using savvy tactics while crafting business models specifically designed for this unique market. It also offers valuable insights on tapping into Gulf capital, sovereign wealth funds and institutional investors that are increasingly taking major stakes in global firms as oil prices and government surpluses in the region are at an all-time high.
The United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman comprise the GCC. DUBAI & CO. offers insight on key characteristics that presents an understanding of the culture, history, demographics, politics, economics and corporate plans particular to each country. This important information will allow consumerists to properly adapt their businesses to the unique environments that can lead to constructing the finest hotels, clothing stores or restaurants. DUBAI & CO. will also assist business leaders:
Deepen their understanding of a region critically important to global business
Create corporate strategies that fit their firm and the region
Expand their international business more successfully
Access Gulf capital more effectively, enabling expansion and generating both local and global profits
Additionally, DUBAI & CO. includes case studies of actual firms illustrating what is appropriate for multinational companies in the GCC. It teaches why the Arabian Gulf states are among the most dynamic in the world, explains how major companies paved the way for others to succeed and demonstrates how to create a winning strategy by utilizing the “Key Lessons” section at the end of each chapter.
Whether readers are doing business in the Middle East or just thinking about expanding into this new market, DUBAI & CO. is the perfect guidebook to one of the greatest growth opportunities on earth.