DON'T Keep Me a Secret!―Proven Tactics to Get Referrals and Introductions

Create an Army of Advocates for You and Your Business

Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 ?Referral Guru? reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discover

• The 7 Deadly Referral Mistakes and How to Avoid Them
• 12 Ways to Get Great Prospects Calling You
• 10 Social Prospecting Ideas That Generate Referrals
• 6 Tactics for Stronger Introductions
• PLUS the 4-Point VIPS MethodTM for Asking for Referrals
• 作者簡介

  Bill Cates is the president of Referral Coach International, creator of The Unlimited Referrals Marketing System, and a well-known author, speaker, and consultant. For more information, visit his Web site at ReferralCoach.com.

• 目次

  Part I: Prepare Yourself for Referral Success

  Chapter 1: 7 Deadly Referral Mistakes ? Are You Making Them?

  Chapter 2: What?s in it for you?

  Chapter 3: Become a Student of the Referral Game

  Part II: Tactics & Strategies to Get More Referrals

  Chapter 4: Get Great Prospects Calling You

  Chapter 5: Tap into the Power of Social Prospecting

  Chapter 6: Plant Referral Seeds Now?Reap Referrals Later

  Chapter 7: Leverage Your Value by Asking for Referrals

  Chapter 8: Get Introduced and Show Your Appreciation

  Chapter 9: Create Your Networking Sales Force

  Chapter 10: This Book is Worthless, Unless?