Negotiate Your Way to Success: 24 Steps to Building Agreement

CREATE CONSENSUS AROUND YOUR IDEAS - AND ADVANCE YOUR CAREER

The business world turns on the art of the deal. And with Negotiate Your Way to Success, you'll master 24 powerful strategies designed to help you conduct negotiations of any type. This easy-to-read guide delivers step-by-step instruction on identifying and working with each negotiator's "hot button" issues, to ensure the process and the result satisfy all parties. You'll advance your own position and accomplish organizational goals in an atmosphere of productivity - not confrontation. Plus, you'll learn how to:

Negotiate any type of business deal
• Understand and appeal to each party's "hot button" issues
• Negotiate effectively in cross-cultural situations
• Understand the "games people play" during negotiation
• Deal with emotions
• Employ essential active listening techniques
• Discover when to walk away from a negotiation

Steven P. Cohen is president of The Negotiation Skills Company in Pride’s Crossing, MA as well as a visiting professor of negotiation and conflict resolution in the United States and internationally. A graduate of Columbia Law School, Brandeis University, and Henley Management College, he also holds a bachelor of business administration degree from Siena College, and received formal negotiation and mediation training at Harvard Law School.