購物比價找書網找車網
FindBook  
 有 1 項符合

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

的圖書
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

作者:Jack Trout,Steve Rivkin 
出版社:McGraw Hill LLC
出版日期:2009-10-09
語言:英文   
圖書選購
型式價格供應商所屬目錄
電子書
$ 721
樂天KOBO 樂天KOBO
人力資源與人事管理
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . .

  1. BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.
  2. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.
  3. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.

Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand.

Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.

贊助商廣告
 
金石堂 - 今日66折
個人實相的本質有聲書第3輯﹝2015年新版﹞
66折: $ 660 
金石堂 - 今日66折
健康之道有聲第4輯﹝2015年新版﹞
66折: $ 660 
金石堂 - 今日66折
健康之道有聲書第6輯
66折: $ 581 
金石堂 - 今日66折
靈魂永生有聲書第6輯
66折: $ 660 
 
金石堂 - 暢銷排行榜
蕾卡乃華麗且我專屬的女僕【黑條修正】
作者:ぐすたふ
出版社:未來數位有限公司
出版日期:2025-02-19
$ 277 
金石堂 - 暢銷排行榜
空賊王 既然被認證成下級召喚勇者,那就來建立女僕後宮吧!(01)
作者:GEN
出版社:青文出版社股份有限公司
出版日期:2025-03-05
$ 111 
Taaze 讀冊生活 - 暢銷排行榜
Money錢 3月號/2025 第210期
出版社:創新書報股份有限公司
出版日期:2025-02-26
$ 115 
Taaze 讀冊生活 - 暢銷排行榜
圖解英文文法的原理【暢銷修訂版】:看圖學文法不用背,一張圖就懂!用老外的思維理解英文!
作者:安正鳳
出版社:語研學院
出版日期:2020-04-09
$ 299 
 
Taaze 讀冊生活 - 新書排行榜
轉念之年:讓人生豁然開朗的365篇生命解答
作者:布莉安娜.魏斯特
出版社:大牌出版
出版日期:2025-02-12
$ 350 
Taaze 讀冊生活 - 新書排行榜
114年會計學概要[主題式題庫+歷年試題][記帳士]
作者:陳智音
出版社:千華數位文化股份有限公司
出版日期:2025-02-15
$ 441 
金石堂 - 新書排行榜
末等魂師第2部(3)踢館也是門技術活
作者:銀千羽
出版社:平裝本出版有限公司
出版日期:2025-03-17
$ 205 
金石堂 - 新書排行榜
空賊王 既然被認證成下級召喚勇者,那就來建立女僕後宮吧!(01)
作者:GEN
出版社:青文出版社股份有限公司
出版日期:2025-03-05
$ 111 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策