Crush Price Objections

A street-smart guide to getting your price inevery transaction

Price objection is the salesperson’s number-one challenge.This tactical, hands-on guide is the solution forsalespeople dogged by customers who expect to geteverything at a low price.

Featuring tactics based on the author’s personalresearch, Crush Price Objections helps readers defendtheir prices and protect their margins by preparingthemselves to sell in a price-sensitive environment,gaining preemptive selling advantage, avoiding priceresistance, and responding effectively when pricebecomes an issue.