金石堂The days of “the next big thing” are history. You have to begin thinking . . . small.
The explosive influence of micro-content has touched every aspect of business—especially marketing. If you’re not retooling your approach in order to reach customers through a strategic mix of simple, small-scale activities, you need to start now.
microMarketing walks you through the process of creating a strategy that emphasizes relationships over reach, interactions over interruption, and social networking over broadcasting. It answers the toughest questions marketers are asking today:
- How do I reach audiences fragmented across hundreds of different media platforms?
- How do I re-craft my messages accordingly?
- How do I build a brand with 140 characters or less?
- How do I strike a balance between the big picture and the fine details?
microMarketing provides practical advice for creating the most value and engaging consumers more effectively—often for dramatically lower price tags than those of traditional marketing campaigns.
Too many marketers are rushing to simply jump onto the Twitter bandwagon. As a result, they’re coming up with short-lived, ill-advised tactics that do little to impact their businesses. microMarketing provides what you need to do it with care, calculation, and confidence.
