蝦皮商城 他顛覆電腦/音樂/科技/娛樂產業的遊戲規則
他被譽為本世紀最成功CEO
賈伯斯源源不絕的創新能量從何而來?!
21歲，他在自家臥室跟好哥兒們創立了蘋果電腦，麥金塔熱自此在資訊界延燒。即使被迫離開自己一手創立的公司，他仍屢創高峰，帶領皮克斯 (Pixar)開創電腦動畫的新紀元。11年後，他重返蘋果電腦擔任CEO，自此iPhone熱延燒全世界。他重塑電腦/音樂/科技/娛樂產業的遊戲規則，財富雜誌評選他為本世紀最成功CEO。賈伯斯究竟有什麼樣的祕訣，可以持續不段的創新，一次又一次推出讓全世界驚豔的產品?
很少有作家能夠洞澈分析賈伯斯的創新秘訣，本書作者卡曼.蓋洛(Carmine Gallo)，繼前作熱門暢銷書: 大家來看賈伯斯(The Presentation Secrets of Steve Jobs)後，再次著作探討賈伯斯的創新原則，他成功將賈伯斯的創新歸納成七項要點，正是這些原則，成功引領賈伯斯不斷創新突破的成功歷程:
- 做你喜歡做的事情(人生有無限可能)
- 凡走過必下痕跡(從願景思考)
- 用你的腦袋思考(如何不一樣的想)
- 賣夢想，而不是產品(為你的顧客思考)
- 對一千件事勇敢說不(從設計思考)
- 創造完美的顧客經驗(從品牌經驗思考)
- 引導有效溝通(從故事思考)
本書除了以實例介紹賈伯斯如何在他的創業歷程中運用這七項原則，還援引許多成功創業家的經驗，紀錄他們如何依據這些原則而成功創新。只要詳讀此書，根據這七項基本原則思考，人人都有機會開發自己的潛能與創意，成為下一位賈伯斯。(文/費濟斯)
A "THINK DIFFERENT" APPROACH TO INNOVATION—
Based on the Seven Guiding Principles of Apple CEO Steve Jobs
In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity—and real innovation—in any workplace.
THE INNOVATION SECRETS OF STEVE JOBS
"Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow." — Jeffrey Gitomer, author of The Little Red Book of Selling
“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.” — Tim Bajarin, president, Creative Strategies, Inc.
Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success—the Steve Jobs way.
When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life—a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.
These are the Seven Principles of Innovation, inspired by the master himself:
．Do What You Love.
Think differently about your career.
．Put a Dent in the Universe.
Think differently about your vision.
．Kick Start Your Brain.
Think differently about how you think.
．Sell Dreams, Not Products.
Think differently about your customers.
．Say No to 1,000 Things.
Think differently about design.
．Create Insanely Great Experiences.
Think differently about your brand experience.
．Master the Message.
Think differently about your story.
By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals—from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.
作者簡介
Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters.
