Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Othe

　　THE NEW YORK TIMES AND USA TODAY BESTSELLER!

　　The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

　　Yes, you do have to be liked by everyone!

　　A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

　　LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

　　Likeable Social Media provides 18 strategies for creating an authentic “brand personality” through Facebook and other social media platform.

　　Social-media marketing guru Dave Kerpen reveals the secrets to building a brand’s popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You’ll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms.

　　Complete with serious strategies communicated with wit and humor, Likeable Social Media is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.