購物比價找書網找車網
FindBook  
 有 1 項符合

The Product Manager’s Handbook

的圖書
The Product Manager’s Handbook The Product Manager’s Handbook

作者:Gorchels,Linda 
出版社:McGraw-Hill
出版日期:2011-09-07
語言:英文   規格:精裝 / 392頁 / 3.2 x 16.5 x 23.1 cm / 普通級/ 再版
圖書選購
型式價格供應商所屬目錄
 
$ 3600
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:The Product Manager’s Handbook

內容簡介

The essential guide to seamless product management for today’s fluid, unpredictable business world

Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.

This indispensable resource proves that the techniques and tools product managers use are similar—regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance—whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.

The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying products—from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to:

  • Balance breakthroughs and line extensions
  • Create business cases—including competitive assessment, market requirements, and risk reduction
  • Conduct gate reviews and beta testing and manage scope creep
  • Get everything in order for a smooth product launch

For those who manage existing lines, this guide provides:

  • Specific tips for each of the 4Rs of product life-cycle management
  • Brand guidelines
  • Approaches to customer message management
  • Advice on working with sales and the channel

Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.

The Product Manager’s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products—and beat the competition at every turn.

 

詳細資料

  • ISBN:9780071772983
  • 規格:精裝 / 16.5 x 23.1 x 3.2 cm / 普通級 / 再版
贊助商廣告
 
金石堂 - 今日66折
職場求生全攻略套書(三冊):《圖解職場心理學》、《圖解人際關係心理學》、《圖解NLP》
作者:齊藤勇
出版社:漫遊者
出版日期:2024-05-08
66折: $ 891 
金石堂 - 今日66折
戰鬥科學--人工智慧:神祕歌手機器人的真實身分!
作者:姜永鐵
出版社:五南圖書出版股份有限公司
出版日期:2019-12-28
66折: $ 211 
金石堂 - 今日66折
【讓自己安心】手寫經書組合套書(三冊):《寫心經》、《寫.藥師經》、《寫.金剛經》
作者:張明明
出版社:漫遊者
出版日期:2022-07-27
66折: $ 535 
金石堂 - 今日66折
個人實相的本質有聲書第10輯
作者:許添盛
出版社:賽斯文化
出版日期:2016-10-01
66折: $ 660 
 
博客來 - 暢銷排行榜
迷宮飯 世界導覽冒險者聖經 完全版(全)
出版日期:2025-01-22
$ 450 
Taaze 讀冊生活 - 暢銷排行榜
我可能錯了:森林智者的最後一堂人生課
作者:比約恩.納提科.林德布勞、卡洛琳.班克勒、納維德.莫迪里
出版社:先覺出版
出版日期:2023-02-01
$ 355 
金石堂 - 暢銷排行榜
碰杯造型防水貼紙包《請解開故事謎底》封蕭生&莊天然
作者:花於景(雷雷夥伴)
出版社:原動力文化事業有限公司
出版日期:2025-02-12
$ 54 
金石堂 - 暢銷排行榜
雙層壓克力吊飾《特殊傳說》內有惡犬
作者:護玄
出版社:原動力文化事業有限公司
出版日期:2025-02-12
$ 270 
 
金石堂 - 新書排行榜
與歐巴桑、蕩蕩。
$ 237 
博客來 - 新書排行榜
特殊傳說Ⅲ vol.10
作者:護玄
出版社:蓋亞
出版日期:2025-02-05
$ 252 
金石堂 - 新書排行榜
藥師少女的獨語 (特裝版) 14
作者:ねこクラゲ
出版社:東立出版社
出版日期:2025-02-28
$ 187 
金石堂 - 新書排行榜
吾命騎士【2025珍愛特裝組】
作者:御我
出版社:原動力文化事業有限公司
出版日期:2025-02-12
$ 558 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策