購物比價找書網找車網
FindBook  
 有 1 項符合

The Product Manager’s Handbook

的圖書
The Product Manager’s Handbook The Product Manager’s Handbook

作者:Gorchels,Linda 
出版社:McGraw-Hill
出版日期:2011-09-07
語言:英文   規格:精裝 / 392頁 / 3.2 x 16.5 x 23.1 cm / 普通級/ 再版
圖書選購
型式價格供應商所屬目錄
 
$ 3600
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:The Product Manager’s Handbook

內容簡介

The essential guide to seamless product management for today’s fluid, unpredictable business world

Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.

This indispensable resource proves that the techniques and tools product managers use are similar—regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance—whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.

The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying products—from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to:

  • Balance breakthroughs and line extensions
  • Create business cases—including competitive assessment, market requirements, and risk reduction
  • Conduct gate reviews and beta testing and manage scope creep
  • Get everything in order for a smooth product launch

For those who manage existing lines, this guide provides:

  • Specific tips for each of the 4Rs of product life-cycle management
  • Brand guidelines
  • Approaches to customer message management
  • Advice on working with sales and the channel

Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.

The Product Manager’s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products—and beat the competition at every turn.

 

詳細資料

  • ISBN:9780071772983
  • 規格:精裝 / 16.5 x 23.1 x 3.2 cm / 普通級 / 再版
贊助商廣告
 
金石堂 - 今日66折
調校心態:舉起手,伸開5指,跟自己擊掌,做自己最強的啦啦隊!全球千萬網友實證的轉念習慣
作者:梅爾.羅賓斯
出版社:采實文化事業股份有限公司
出版日期:2022-03-31
66折: $ 297 
金石堂 - 今日66折
四大文明神話套書(四冊):《美索不達米亞神話》、《埃及神話》、《印度神話》、《中國神話》
作者:席路德
出版社:漫遊者
出版日期:2023-08-14
66折: $ 950 
金石堂 - 今日66折
個人實相的本質有聲書第13輯
作者:許添盛醫師主講
出版社:賽斯文化
出版日期:2019-05-06
66折: $ 660 
金石堂 - 今日66折
一百則旅行諺語,一百個你該旅行的理由
作者:田臨斌(老黑)
出版社:時報文化出版企業股份有限公司
出版日期:2021-10-12
66折: $ 277 
 
博客來 - 暢銷排行榜
SPY×FAMILY 間諜家家酒 14 (首刷限定版)
作者:遠藤達哉
出版社:東立
出版日期:2025-02-04
$ 212 
博客來 - 暢銷排行榜
以貓貓之軀,讓宇宙完整
作者:四叉貓
出版社:大塊文化
出版日期:2025-01-22
$ 276 
Taaze 讀冊生活 - 暢銷排行榜
底層邏輯:看清這個世界的底牌
作者:劉潤
出版社:時報文化出版企業股份有限公司
出版日期:2022-03-29
$ 316 
金石堂 - 暢銷排行榜
偽裝的真實之吻 break (首刷限定版)(上+下)
作者:末広マチ
出版社:東立出版社
出版日期:2025-02-05
$ 357 
 
Taaze 讀冊生活 - 新書排行榜
迷霧情仇1971
作者:雲朵
出版社:今古傳奇(滾石移動)
出版日期:2025-01-17
$ 180 
博客來 - 新書排行榜
請解開故事謎底 04
作者:花於景(雷雷夥伴)
出版社:魔豆文化
出版日期:2025-02-05
$ 150 
金石堂 - 新書排行榜
REVERSE三部曲(暢銷言情名家鏡水全新奇情魔幻力作,限量作者親簽扉頁燙金套書書盒版)
作者:鏡水
出版社:春光出版股份有限公司
出版日期:2025-02-13
$ 946 
Taaze 讀冊生活 - 新書排行榜
半場
作者:鱔堂集慶
出版社:今古傳奇(滾石移動)
出版日期:2025-01-17
$ 180 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策