購物比價找書網找車網
FindBook  
 有 1 項符合

Strategic Database Marketing

的圖書
Strategic Database Marketing Strategic Database Marketing

作者:Hughes,Arthur M. 
出版日期:2012-01-13
語言:英文   規格:精裝 / 598頁 / 5.1 x 16.5 x 24.1 cm / 普通級/ 再版
圖書選購
型式價格供應商所屬目錄
 
$ 4380
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Strategic Database Marketing

內容簡介

Use the latest digital technologies for lifelong customers and repeat sales

��rthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject.��br>��en Magill, Publisher, The Magill Report

��i>Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program.��br>��avid Horwedel, eCRM Program Manager, Dell

��rthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing [is a] must-read for any marketer in today's ever-changing environment.��br>��icki Updike, President, Miles Kimball Company

��i>Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read.��br>��att Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International

��i>Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today's consumers demand.��br>��ngela Sanchez, Sr. Director of Marketing, Universal Music Group

��rthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it.��br>��athryn Kiritsis, Director Online Marketing, Avis Budget Group

��ead this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force.��br>��teve Cobden, CMO, Thompson & Company of Tampa, Inc.

�� have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application.��br>��ue Coakley, Sr. Director, Customer Contact Strategy, Yahoo!

About the Book:

Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities��nd this thoroughly updated new edition has everything you need to seize them all.

Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.

Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including:

  • Lifetime value (LTV)
  • Building profits with recency and frequency
  • The off-e-mail sales multiplier
  • Customer and subscriber acquisition
  • Monetary (RFM) analysis
  • Expanding retail store traffic
  • Customer segmentation
  • Analytics and modeling
  • Loyalty marketing
  • Measuring the impact of social media
  • Testing and control groups
  • Business-to-business database marketin
 

詳細資料

  • ISBN:9780071773485
  • 規格:精裝 / 598頁 / 5.1 x 16.5 x 24.1 cm / 普通級 / 再版
贊助商廣告
 
金石堂 - 今日66折
自在生活:涓涓的101道家傳好味(二版)
作者:胡涓涓(Carol)
出版社:幸福文化
出版日期:2018-06-27
66折: $ 297 
金石堂 - 今日66折
上癮2
作者:柴雞蛋
出版社:時報文化出版企業股份有限公司
出版日期:2016-06-07
66折: $ 197 
 
博客來 - 暢銷排行榜
交錯之吻(全)特裝版
$ 400 
Taaze 讀冊生活 - 暢銷排行榜
圖解英文文法的原理【暢銷修訂版】:看圖學文法不用背,一張圖就懂!用老外的思維理解英文!
作者:安正鳳
出版社:語研學院
出版日期:2020-04-09
$ 299 
博客來 - 暢銷排行榜
伴侶未滿的我們(全)特典版
$ 198 
 
金石堂 - 新書排行榜
黃昏光影 長鏡頭 (特裝版) 02(完)
作者:じゃのめ
出版社:東立出版社
出版日期:2025-06-30
$ 181 
金石堂 - 新書排行榜
戀愛暴君(15)
作者:高永ひなこ
出版社:台灣東販股份有限公司
出版日期:2025-05-28
$ 111 
金石堂 - 新書排行榜
黑色聖者歌詠愛意(全)
作者:サガミワカ
出版社:東立出版社
出版日期:2025-05-21
$ 133 
Taaze 讀冊生活 - 新書排行榜
《尋找上師》師父說
作者:陳念萱
出版社:華品文創
出版日期:2025-05-01
$ 266 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策