從認清人格特質、改善做事態度、找出自我優勢,以行銷面貌重新檢視「林來瘋」(Linsanity)竄起之源!
哈佛小子林書豪在NBA球場上的成功,除了天賦才能,最重要的是:認清自我!
從板凳球員一夕成名翻身為NBA最有價值球星之一的林書豪,他成功的原因並非端看運氣及偶然,本書從商業行銷面深入探討林來瘋颳起的原因,並且透過林書豪成功的案例,激勵讀者只要掌握林來瘋的成功關鍵,每個人都有可能成為下一位林書豪!
本書作者為德文尼(Sean Deveneny)為美國體育新聞網(SportingNews)的首席專欄作家,曾報導許多重要運動盛事如NBA總冠軍賽,他的文章也曾入選美國年度傑出運動新聞,此外也常出現在各大體育媒體如ESPN等,堪稱是美國運動新聞資深媒體評論家,相信透過專家的長期觀察角度,深入激發自我才能,踏上成功之道。(文 / 妙角)
Seemingly overnight, Jeremy Lin went from the NBA’s D-League to the big-leagues. However, Jeremy’s success--in life and in basketball--is anything but a fluke. In Win Like Lin: Finding Your Inner Linsanity on the Way to Breakout Success, acclaimed sportswriter and author Sean Deveney captures all the drama and excitement of Lin’s improbable rise to deliver a game-plan for success, even in the face of overwhelming odds.
Discover the winning habits that made Jeremy Lin a superstar, including:
. Finding the system that works best for you
. Making the most of the skills you have (instead of wasting effort on the ones you want)
. Dealing with success
Athletic ability is only part of the Jeremy Lin saga. What got him off the bench and into the game was his will, ability to turn adversity into triumph, and desire to never let an opportunity go to waste. Maybe you can’t stick the mid-range jumper or run a half-court offense, but with this book and your own inner-drive and talents, you, too, have got what it takes to Win Like Lin.
作者簡介
德文尼 Sean Deveneny
德文尼為美國體育新聞網(SportingNews)的首席專欄作家,曾經報導許多重要體育盛事如NBA總冠軍賽、超級杯等,他的文章也曾入選美國年度傑出運動新聞,此外也常出現在各大體育媒體如ESPN、福斯新聞、哥倫比亞廣播新聞等,堪稱是美國運動新聞資深媒體評論家。
Sean Deveneny (Chicago, IL) has been with The Sporting News since 1999, covering all major sports. Deveney has covered dozens of major championships: the NBA Finals, World Series, Super Bowl, the NCAA Tournament, college football’s championship game and the PGA championship. He has written about icons such as Michael Jordan and Tiger Woods, and less-than-iconic topics including Roger Clemens and the inside world of sports agents. He is The Sporting News’ baseball insider. Deveney also has been honored in The Best American Sports Writing anthology for a story about Pedro Martinez. He has been a regular guest on ESPN2’s First Take, ESPN Classic, Comcast Sports Chicago Tribune Live, with appearances on Fox News, CNN, CBS and MSNBC. He appears on numerous radio shows around the country each week. He is the author of The Original Curse: Did the Cubs Throw the 1918 World Series to Babe Ruth’s Red Sox and Incite the Black Sox Scandal?