Airline: A Strategic Management Simulation

For courses in Strategic Management, Business Policy, and Marketing Strategy.

Easy to start-up and use—even for students and instructors with no computer experience—this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company\’s history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.