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Marketing Management: An Asian Perspective

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Marketing Management: An Asian Perspective Marketing Management: An Asian Perspective

作者:KOTLER 
出版社:PRENTICE-HALL,INC.
出版日期:2004-01-01
規格:3
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$ 1020
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圖書介紹 - 資料來源:三民網路書店   評分:
圖書名稱:Marketing Management: An Asian Perspective
  • 圖書簡介

    The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers. --This text refers to an out of print or unavailable edition of this title.

  • 作者簡介

    The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers. --This text refers to an out of print or unavailable edition of this title.

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