購物比價找書網找車網
FindBook  
 有 1 項符合

Marketing Management: An Asian Perspective

的圖書
Marketing Management: An Asian Perspective Marketing Management: An Asian Perspective

作者:KOTLER 
出版社:PRENTICE-HALL,INC.
出版日期:2004-01-01
規格:3
圖書選購
型式價格供應商所屬目錄
 
$ 1020
三民網路書店 三民網路書店
行銷企管
圖書介紹 - 資料來源:三民網路書店   評分:
圖書名稱:Marketing Management: An Asian Perspective
  • 圖書簡介

    The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers. --This text refers to an out of print or unavailable edition of this title.

  • 作者簡介

    The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers. --This text refers to an out of print or unavailable edition of this title.

贊助商廣告
 
金石堂 - 今日66折
趕走窮人思維,靠自己成為富一代:你阿公都看得懂的理財書!
作者:關韶文
出版社:如何出版社
出版日期:2022-11-09
66折: $ 264 
金石堂 - 今日66折
焦慮的投資人:戰勝恐懼、貪婪、希望和無知,充分利用金錢創造財富
作者:史考特.納遜斯
出版社:先覺出版股份有限公司
出版日期:2022-08-01
66折: $ 277 
 
博客來 - 暢銷排行榜
我可能錯了:森林智者的最後一堂人生課
作者:比約恩.納提科.林德布勞 (Björn Natthiko Lindeblad, Caroline Bankler, Navid Modiri)
出版社:先覺
出版日期:2023-02-01
$ 355 
金石堂 - 暢銷排行榜
我們的地球漫步方式(03)
作者:ソライモネ
出版社:尖端漫畫
出版日期:2024-12-17
$ 187 
博客來 - 暢銷排行榜
有時幸,有時傷(首刷限定「閱讀逗點卡」)
出版日期:2024-12-27
$ 331 
Taaze 讀冊生活 - 暢銷排行榜
白話厚黑學大全集
作者:李宗吾
出版社:普天
出版日期:2018-08-07
$ 285 
 
博客來 - 新書排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠
出版日期:2024-09-30
$ 284 
金石堂 - 新書排行榜
PASSION(2)
作者:KangJak
出版社:台灣角川股份有限公司
出版日期:2024-12-19
$ 300 
Taaze 讀冊生活 - 新書排行榜
員工問題之診斷與處理
作者:鄧東濱編著
出版社:布克文化
出版日期:2024-11-30
$ 450 
金石堂 - 新書排行榜
甜蜜的男子10
作者:Haejin
出版社:平心出版(欣燦連)
出版日期:2024-12-26
$ 253 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策