圖書簡介Laudon and Laudon Essentials of Business Information Systems 7th edition is a market-leading, introductory survey of MIS text for undergraduate business school students majoring in finance, information systems, operations, marketing, management and accounting. The book uses an integrated people, organization and technology framework to show how real-world corporations in fact use information technology and systems to achieve business objectives. Each of these factors in the design of business solutions is represented in every chapter, and together they provide a coherent conceptual framework for understanding business uses of information systems, typical of Laudon books.
The book offers an extensive array of hands-on projects as software projects (spreadsheet and database), a running business case study, and Internet skill building exercises. The book is based on Ken's experience teaching MIS courses at NYU and developing training sessions for corporations and government agencies.