Electronic Commerce: A Managerial Perspective 2006

◎New To This Edition:
。NEW
1.Chapter 15 “The Economics of EC”
2.Chapter 4 “Market Research and Advertisement in EC,” combination of chapters 4 and 5 from the previous edition
3.“Research Topics” feature added to the end of each chapter

。UPDATED
1.Major revision of chapters 17 “E-supply chain, Intrabusiness, Corporate Portals, and C-Commerce,” 16 “Launching a Successful Internet Business,” and Web chapter 18 “Building EC Applications”
2.Resources, references, and real-world cases

。EXPANDED
1.Coverage of new topics such as RFID, Homeland security, and electronic voting
2.Online support including additional material for each chapter available on the student Companion Web site:www.prenhall.com/turban