iRead灰熊愛讀書◎Hallmark Features
Covers small hotels, not just larger ones.
Addresses smaller, limited-service, franchised hotels and their challenges such as multi-tasking between housekeeping, front office, or sales and marketing departments and understanding the entire hotel and how its departments are interconnected.
Identifies and defines lodging language.
Defines jargon within the chapter and includes an extensive glossary of over 400 lodging-industry-specific definitions that readers can quickly find and review.
Includes All in a Day’s Work vignettes that are now numbered for easy identification.
Poses true-to-life lodging problems as well as possible solutions.
Develops decision-making skills and prompts class discussion.
Provides extensive Discussion Questions and Team Activities for each chapter.
◎New To This Edition
New! Updated throughout including new information on:
Green initiatives in lodging
Changing role of online travel agents (OTAs)
Explosive impact of social networking on hotel room sales
The newest legislation regarding employee selection and retention
Updated financial and statistical data
Updated Lodging On-line website links
Expanded discussion of revenue optimization, rooms pricing and inventory management
Impact of 2008-2010 recession on the lodging industry
Addition of critical food safety temperatures
New! Expanded author team–includes Allisha A. Miller, the co-author of Pearson Education's Front Office Management Simulation online training program.
New! Chapter 15: The Front Office Management Simulation–appears in this edition.
作者簡介
David K. Hayes
現職：full time author-consultant
Jack D. Ninemeier
現職：Michigan State University
Allisha A. Miller
現職：Dearborn Heights, Michigan
