Free-to-Play

*“ Will’s knowledge of F2P comes from years of building games, * *as well as writing about and consulting with developers on the * *model. All the topics covered in this book—economics, gameplay, monetization, * *analytics and marketing—are important to consider when you’re building * *an F2P game, and Will covers each with an easy-to-digest style.” *—Ian Marsh, co-founder, NimbleBit

*Free-to-Play: Making Money From Games You Give Away *is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.

Written by respected game designer and consultant Will Luton, *Free-to-Play *gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find:

• Psychology behind player decisions and the motivations to play

• Simple and accessible explanations of the math and economic theories behind F2P, including working examples

• Processes for capturing and using player data to improve your game

• Marketing tips on positioning your game and attracting players

• Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.