Entrepreneurship: Successfully Launching New Ventures

Global Edition
Copyright: 2010
Format: Paper; 608 pp

For undergraduate courses in Entrepreneurship and New Venture Creation.

Inspirational and informative–Entrepreneurship: Launching New Ventures introduces students to the process of entrepreneurial success.

New To This Edition
NEW! Opening Profile—A real-life profile of an entrepreneurial venture has been added to the beginning of every chapter. Thirteen of the fifteen profiles are new to this edition.

NEW! Student Entrepreneurs’ Insights—At the bottom of every opening profile are entrepreneurs’ answers to a series of questions. These entrepreneurs launched their ventures while they were still students. By providing this perspective, students will be inspired to start thinking: why not me and why not now?

NEW! Over 75% of the feature boxes are new to this edition, and the features that were retained have been updated.

There has never been a more invigorating and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures–the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.

The third edition now includes opening profiles, student entrepreneurs’ insights, updated features, new and updated cases, and updated references.

Bruce R. Barringer
Duane Ireland

Part 1 Decision to Become an EntrepreneurChapter 1 Introduction to Entrepreneurship Part 2 Developing Successful Business IdeasChapter 2 Recognizing Opportunities and Generating Ideas Chapter 3 Feasibility Analysis Chapter 4 Writing a Business Plan Chapter 5 Industry and Competitor Analysis Chapter 6 Developing an Effective Business Model Part 3 Moving From an Idea to An Entrepreneurial Firm Chapter 7 Preparing the Proper Ethical and Legal Foundation Chapter 8 Assessing a New Venture’s Financial Strength and Viability Chapter 9 Building a New Venture Team Chapter 10 Getting Financing or Funding Part 4 Managing and Growing an Entrepreneurial Firm Chapter 11 Unique Marketing Issues Chapter 12 The Importance of Intellectual Property Chapter 13 Preparing for and Evaluating the Challenges of Growth Chapter 14 Strategies for Firm Growth Chapter 15 Franchising