快閃說:「我知道可口可樂是一份令人噁心的糖漿,配上七份的水,再加上四十二份的行銷做成的,但我還是喝它,認知就是現實。」誰是快閃?
快閃是一個住在洛杉磯,一事無成且對人生充滿困惑的年輕人。當他想出一個可以創造出史上最強的汽水產品時,他一心以為他會因此一夜致富,從此退休養老。但在變幻莫測的美國企業洪流裡,沒有什麼事情是確定的。這時,他碰上了美麗又聰明的6,她有著所有快閃沒有的特質。有了6,快閃開始了一段驚奇之旅。峰迴路轉的愛情、有志者事竟成的歷程和企業為爭取行銷企劃,所施展的陰險詭詐鬥智。
「甜蜜糖漿」是一本愛情小說,是一本行銷商戰小說,是勵志小品。
When Scat comes up with the idea for the hottest new soda ever, he's sure he'll retire the next rich, savvy marketing success story. But in the treacherous waters of corporate America there are no sure things--and suddenly Scat has to save not only his idea but his yet-to-be-realized career. With the help of the scarily beautiful and brainy 6, he sets out on a mission to reclaim the fame and fortune that, time and again, eludes him.
This brilliantly scathing debut is a hilarious send-up of celebrity, sexual politics, corporate America, and the fleeting status that comes with getting to the table first--before the other guy has you for lunch.
★本書中譯版《甜蜜糖漿》由滾石文化出版。
作者簡介
麥克斯.拜瑞(Max Barry)
1973年3月18日生於澳洲,為此他深感抱歉。其實他的真名是Max,但在這本書他硬是將自己的名字活生生拼錯成為Maxx,這是他對行銷開的一個玩笑。
他是從企業行銷戰線退下來的存活者,他曾在澳洲兩間主要大學教授課程,同時也是「Jennifer Government」(滾石文化出版)一書的作者。其著作堪稱商戰之王,充滿幽默譏刺的筆調,深為業界歡迎,同時廣受大眾喜愛,雖然他自認讀者一定當他是個做作的渾球。他目前住在澳洲墨爾本,全職寫作,他認為寫作最大的優點是,你只需穿條內褲坐在電腦前就能搞定。
Maxx Barry is a survivor from the trenches of corporate marketing and has taught the subject at two major Australian universities. This is his first novel.