The Art of the Sale: Learning from the Masters About the Business of Life

An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, providing coverage of such topics as the importance of a good narrative, the cultural influence of sales and role of sales as social discourse. By the author of the best-selling Ahead of the Curve. 50,000 first printing.