Think Like the Minimalist: Master the Art and Science of Creating Thought-Provoking Design

In a world full of clutter, thought-provoking design can become a key point of differentiation. In Think Like The Minimalist, Chirag Gander and Sahil Vaidya introduce their unique philosophy of Minimalist thinking that has taken the world of creativity by storm. With a simple four-step process and well-defined techniques from the Minimalist toolkit, this book provides actionable insights that marketers, brand managers, and design leaders can leverage to produce inventive ideas. This is an essential read for students, practitioners, and leaders who are eager to succeed in the world of creativity.

Chirag Gander and Sahil Vaidya started The Minimalist as a creative movement to provoke action with the power of design and minimalism. Over the years, their work has spawned a cult following of over 200,000 people across various social media platforms. They’ve grown The Minimalist to one of India’s leading creative solutions companies that was featured in LinkedIn India’s inaugural Top 25 Startups list in 2018. Chirag and Sahil were featured in the prestigious Forbes 30 Under 30 Asia list in 2019 as changemakers in the field of design, marketing and creativity. They have been invited for numerous TEDx talks, keynote speeches and corporate workshops on minimalism and design thinking across India, Australia, the UK, UAE and the US. They are both engineers from IIT Bombay and still wonder how they managed to graduate.