The Business of Scholarly Publishing: Managing in Turbulent Times

Albert N. Greco is Professor of Marketing at Fordham University’s Gabelli School of Business. He is the author or editor of 16 scholarly books and 10 professional books, 33 journal articles, and 25 book chapters. In addition to serving on the editorial board of three scholarly journals, Greco has also done extensive consulting work for Goldman Sachs, Morgan Stanley, and JP Morgan, among others. His books include The Economics of Publishing and Information Industries, The Book Publishing Industry, and The Culture and Commerce of Book Publishing in the 21st Century.