購物比價找書網找車網
FindBook  
 有 1 項符合

Behavioural Economics: A Very Short Introduction

的圖書
Behavioural Economics: A Very Short Introduction Behavioural Economics: A Very Short Introduction

作者:Baddeley,Michelle 
出版社:Oxford Univ Pr
出版日期:2017-05-01
語言:英文   規格:平裝 / 10.8 x 17.1 x 1.3 cm / 普通級
圖書選購
型式價格供應商所屬目錄
 
$ 469
博客來 博客來
市場研究
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Behavioural Economics: A Very Short Introduction

內容簡介

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we’re doing the very best we can possibly do--not only for today, but over our whole lifetimes too. But increasingly the study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don’t always know what’s best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations.

This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
 

詳細資料

  • ISBN:9780198754992
  • 規格:平裝 / 10.8 x 17.1 x 1.3 cm / 普通級
贊助商廣告
 
 
博客來 - 暢銷排行榜
善意溝通:怡慧老師的0負評暖心說話課【博客來獨家版.附「善意習慣」21天實踐計畫書】
作者:宋怡慧
出版社:平安文化
出版日期:2024-12-02
$ 276 
Taaze 讀冊生活 - 暢銷排行榜
你願意,人生就會值得:蔡康永的情商課3
作者:蔡康永
出版社:如何出版
出版日期:2024-08-01
$ 316 
金石堂 - 暢銷排行榜
一勝千金-02
作者:三肉必起.牙霸子
出版社:長鴻出版社股份有限公司
出版日期:2024-12-06
$ 111 
金石堂 - 暢銷排行榜
在紙船中入眠(下)
作者:八田てき
出版社:尖端漫畫
出版日期:2024-12-10
$ 204 
 
Taaze 讀冊生活 - 新書排行榜
剛剛好的自由:自律才能享受自由,讓孩子成為負責任的大人
作者:尚瑞君
出版社:時報文化出版企業股份有限公司
出版日期:2024-12-03
$ 266 
金石堂 - 新書排行榜
現在的是哪一個多聞!?04
作者:師走ゆき
出版社:長鴻出版社股份有限公司
出版日期:2024-12-06
$ 103 
金石堂 - 新書排行榜
城與不確定的牆(平裝)
作者:村上春樹
出版社:時報文化出版企業股份有限公司
出版日期:2024-11-26
$ 537 
博客來 - 新書排行榜
膽大黨 15
作者:龍幸伸
出版社:東立
出版日期:2024-11-22
$ 93 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策