New Developments in the Brewing Industry: The Role of Institutions and Ownership

Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. On the other hand, owners and managers adapt to these external challenges while following their own strategic agenda. This book explores the implications of this dynamic for the breweries, discussing how changes in institutions have contributed to the restructuring of the industry and the ways in which breweries have responded, including a craft beer revolution with a surge in demand of special flowered hops, a globalization strategy from the macro breweries, outsourcing by contract brewing, and knowledge exchange for small sized breweries.

Structured in two parts, with a focus on institutions (Part I) and ownership (Part II) respectively, this book examines the link between institutions and governance in one of the most dynamic and innovative industries.

Erik Str�jer Madsen, Associate Professor, Aarhus University, Jens Gammelgaard, Professor MSO, Copenhagen Business School, Bersant Hobdari, Associate Professor, Copenhagen Business School

Erik Str�jer Madsen is Associate Professor at the Department of Economics and Business Economics, Aarhus University, Denmark. His research interests include industrial economics and international economics. His recent focus has been on the brewing industry, and he has published several papers on the globalization of the brewing industry.

Jens Gammelgaard is a Professor MSO and head of department at Copenhagen Business School. He researches the brewery sector and international business with a focus on headquarters-subsidiary relationships. He has published in journals such as Organization Studies, British Journal of Management, and Journal of World Business.

Bersant Hobdari is Associate Professor at Copenhagen Business School. His research interests span the areas of corporate governance, international business, and economics. He has researched and published on the impact of ownership types and board of directors, and the role of national governance bundles on firm operations in developed, developing, and emerging economies.