The Making of the Modern Supermarket: Self-Service Adoption in British Food Retailing, 1950-1975

Bridget Salmon, Archivist, J. Sainsbury PLC (retired), Andrew Godley, Professor of Entrepreneurship and Innovation, University of Sussex

Bridget Salmon was formerly the archivist at J. Sainsbury PLC and author of their 125th anniversary publication, The Best Butter in the World: A History of Sainsburys (1994).

Andrew Godley is Professor of Entrepreneurship and Innovation at the University of Sussex Business School.