購物比價找書網找車網
FindBook  
 有 1 項符合

Inside Marketing: Practices, Ideologies, Devices

的圖書
Inside Marketing: Practices, Ideologies, Devices Inside Marketing: Practices, Ideologies, Devices

作者:Zwick 
出版社:Oxford Univ Pr on Demand
出版日期:2011-04-22
語言:英文   規格:精裝 / 320頁 / 23.4 x 15.5 x 2.3 cm / 普通級
圖書選購
型式價格供應商所屬目錄
 
$ 9300
博客來 博客來
企管理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Inside Marketing: Practices, Ideologies, Devices

內容簡介

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.

Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?

This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.

 

詳細資料

  • ISBN:9780199655830
  • 規格:平裝 / 357頁 / 23.11 x 15.49 x 2.03 cm / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
 
Taaze 讀冊生活 - 暢銷排行榜
miffy潔膚柔濕巾-20抽(綠)
作者:新台
出版社:新台圖書
出版日期:2023-08-30
$ 23 
Taaze 讀冊生活 - 暢銷排行榜
國高中生必備!真希望自然科學這樣教(暢銷修訂版)【套書】
作者:阿里.塞澤、庫爾特.貝克、海倫.皮契爾、肯.阿什韋爾
出版社:美藝學苑
出版日期:2024-09-05
$ 1531 
金石堂 - 暢銷排行榜
觸摸的練習契約 (首刷書盒限定版)  03(完)
作者:MAE
出版社:東立出版社
出版日期:2025-06-30
$ 694 
Taaze 讀冊生活 - 暢銷排行榜
數學公式圖鑑︰利用圖像思考,提升理解效率!考試拿高分
作者:阿基頓敦
出版社:遠見天下文化出版股份有限公司
出版日期:2025-02-06
$ 276 
 
金石堂 - 新書排行榜
蜜月樂園 無修正※DAV
作者:TSUKAKO(つかこ)
出版社:未來數位有限公司
出版日期:2025-05-23
$ 300 
金石堂 - 新書排行榜
不死之身的忌日(全)
作者:虫歯
出版社:尖端漫畫
出版日期:2025-05-16
$ 119 
博客來 - 新書排行榜
Ubel Blatt ~斬魔凶刃~ (8)
$ 118 
博客來 - 新書排行榜
穿著羊皮的野獸(01)
$ 153 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策